Walk into almost any café or dessert shop right now and you’ll see it that bold, purple colour showing up in lattes, soft serve, pastries, and even cheesecakes. That’s ube, and it’s everywhere.
Once a staple in Southeast Asian kitchens, this purple yam is now one of the most talked-about flavours in food. It’s sweet, nutty, and visually striking.
But here’s the good part: it doesn’t take much to bring it to your menu. With the right ingredients, serving ube can be as easy as it is eye-catching.
Why Everyone’s Obsessed with Ube Right Now
Ube has been utilized for generations in Filipino sweets. Think halaya (ube jam), cakes, and ice cream. But recently, it’s burst onto the global food scene, particularly in the U.S.
Why?
It’s nostalgia blended perfectly with novelty. It feels familiar but fresh. It’s also extremely photogenic, the colour is a stunningly deep purple, which has made it a smash hit on Instagram, TikTok and food blogs.
This trend is driven especially by Gen Z and millennials. They are looking for strong visuals, interesting flavours and menu items that feel personal. Ube checks every box.
One Flavour, Endless Dessert Possibilities
Part of the reason we keep seeing ube is because it pairs well with so many menu items. It is perfect with rich textures, sweet toppings, and beverage bases such as milk, coconut and boba.
Here’s where it shines:
- Ube lattes and milk teas: Mix it into boba drinks or iced coffee with Sweet Cow Ube Condensed Milk for a vibrant change of pace.
- Ube cheesecakes: Call on it for flavour, its colour and a tender, creamy texture.
- Ice creams and soft serve: A winner for a frozen yogurt store or ice cream and dessert café.
- Flans and tres leches: Add colour and balance to creamy, rich bases.
- Pastries and baked goods: Perfect in muffins, donuts, cake rolls, or fillings.
These Ube Products Make It Seriously Easy
You don’t need to source rare ingredients or make your ube jam. Jans Enterprises Corp offers everything you need to make ube work in drinks, desserts, and bakery items without extra prep.
Sweet Cow Ube Condensed Milk
This is the shortcut of all shortcuts for flavour and sweetness in one shot. Crafted with real ube and rich milk, it will add intense ube-tastic flavour and creamy texture.
Put it in iced lattes, milk teas, soft serve bases, or drizzle it over cheesecakes and flans as a sweet touch. It also saves time, and the flavour is just what customers want: a true, rich ube flavour.
Jans Butterfly Ube Extract
This paste makes it easy to whip up fresh curry at home. Just a few drops lend frostings, batters, drinks or fillings that deep purple glance and a soft scent of ube. It’s popular with pastry chefs who want some intensity control but don’t want to alter the texture of their mix.
Jans Ube Powder
If flexibility is a priority for bakers and creators, the ube powder is a solid choice. It’s gluten-free, keeps for ages, and is easy to stash.
You can mix it into dry formulas, doughs, or even add pungency to already in-use recipes. It’s great for muffins, donuts, cake rolls and ube-infused bread.
Sweet Cow Evaporated Milk
These aren’t just filler, they’re an essential component in creamy milk-based desserts and drinks.
It’s great with ube for a balance in flavour and some smoothness. Perfect for Tres Leches Cakes, as well as Puddings, Desserts, Trifles, and so much more!
Conclusion
There’s a reason ube (a yam that is the basic building block of halaya) is beloved: It’s a colourful, tasty ingredient that’s simple to cook with. From boba drinks to baked desserts, it slots seamlessly into all manner of menus with nary a shrug. Between products such as Sweet Cow Ube Condensed Milk, ube extract and powder and evaporated milk, Jans wants to make it easy for cafes, bakeries and creators to use ube “the way it should be.” If you’re looking for something bold and new and easy to add to your menu, ube is your best answer, and Jans has you covered.
John Kaney is a full-time content writer with a passion for crafting engaging and informative articles. With a keen eye for detail and a knack for storytelling, John brings a unique perspective to his writing. He has a diverse range of interests, including technology, travel, and lifestyle, which allows him to create content that resonates with a wide audience.